The C-390 has been marketed as a jet-powered alternative to the C-130 Hercules produced by Lockheed Martin. As of December 2020, Brazil, Portugal and Hungary have signed orders for a total of 35 C-390s, while a further four countries have expressed their interest in procuring the aircraft (Argentina, Chile, Colombia, and the Czech Republic).[66]Количество произведенных единиц за три года не внушает оптимизм.
In 2007, Correios, the Brazilian postal service, was interested in buying five or more aircraft to replace commercial freight service for mail transport.[67] In September 2009, France could buy 10 C-390s to compensate the Dassault Rafale sale to Brazil.[68] In May 2011, Correios was to buy 15 Embraer aircraft.[69][clarification needed]
In October 2009, Sweden was to evaluate the C-390 in connection to its F-X2 offer on JAS 39 Gripen.[70]
In August 2010, the Chilean Air Force planned to order six C-390s.[71] In September, Colombia intended to order 12 C-390s.[25] Later that month, the Czech Air Force expressed a need for two C-390s.[72] That month, the UAE were negotiating an agreement for military cooperation, which would involve sales of the C-390.[73]
In October 2010 the Argentine Air Force expressed interest in buying six C-390s.[74]
In February 2012 Peru expressed interest in the C-390.[75]
In June 2013, Boeing agreed to market the C-390 in the US, UK, and Middle East, building on the June 2012 MoU.[76] In August, the Colombian Air Force announced that it would acquire a fleet of C-390s to replace its Lockheed C-130 Hercules fleet.[77]
In February 2018, aviation services company SkyTech signed a letter of intent for up to six aircraft.[78]
In October 2019, the President of Ukraine, Volodymyr Zelensky, expressed his country's interest in the C-390 during a meeting with President Jair Bolsonaro.[79]